I moved from Taiwan to Canada when I was 13, and I’ve worked between two cultures ever since.
I learned the craft on weddings, close to 250 of them, starting in university. Every couple wanted something different, so I never settled on one style. I learned to hear the feeling someone wants and shoot that.
Real estate developments, hospitals and car dealerships came next. In 2020, COVID made big shoots hard, so I moved into product commercials with a smaller crew. I’ve stayed there.
Many of my clients make something technical: medical devices, kitchen hardware, specialty chemistry. They want to explain every spec. My job is to turn the spec sheet into a feeling the right person recognizes.
Clients from overseas tell me the work finally feels like it belongs in North America. When their team prefers Mandarin, we talk in Mandarin.
